Elise Rida exemplifies the triumphant nature of the Rwandan people. One of the only members of her family to survive the genocide, Rida runs her booming handicraft business out of a diminutive space in Kigali. A 2013 PEACE THROUGH BUSINESS(r) graduate, she pays it forward through an organization she started for women and children.

September 20, 2016

PEACE THROUGH BUSINESS® Is…
Elise Rida at her 7 foot by 7 foot shop in Kigali, out of whichshe packs a tremendous punch as a booming entrepreneur who has recently expanded to opening an NGO for women and children.

OUR STUDENTS.  Saturday September 24thmarks the first annual Rwanda Cultural Day, and Rwandan President Kagame will lead a delegation in San Francisco for this special day. Having worked with about 300 Rwandan women in our PEACE THROUGH BUSINESS® program motivates me to say: it’s about time we honor the spirit and the culture of the Rwandan people. One example of this year’s theme of “a heritage of dignity” is 2013 graduate Elise Rida Musomandera. Like many in her generation, she lost virtually her entire family during the genocide. With a combination of necessity, will, and imagination, she stepped into the role of parent to her orphaned cousins and then became an entrepreneur on top of all those essential responsibilities. Elise could have given up, but she persevered; “I have to live for myself and for the dead“. This is the essence of Rwanda. We are proud to celebrate #RwandaDay this week and always alongside the many PEACE THROUGH BUSINESS® alumnae and their families.

PEACE THROUGH BUSINESS®: Our World
  • Our student application for 2017 is live! This year, we were thrilled to receive our first application from Kabul, from the Founder of an organization helping needy women and children who is looking to boost her leadership skills. Spread the word to the next generation of global women entrepreneurs! Visit the Student Page
  • Five PEACE THROUGH BUSINESS® graduates’ stories complete the 28 stories in We Are Afghan Women: Voices of Hope from the Bush Institute. In fact, In-Country Facilitator for Afghanistan, Manizha Wafeq, has a quote to open the book’s introduction. OKC, join us on 10/12 from 5-7pm at Full Circle Bookstore and buy a book signed by Laura Bush! Follow Us on Facebook where we share upcoming events and student news.
  • Last weekend I traveled to Columbus, Ohio to speak to the women of NAWBO (National Association of Women Business Owners) as a former Past President.Paying it forward as an entrepreneur is one of the three prongs of PEACE THROUGH BUSINESS® that I continue to remember in my own life. Many NAWBO members have been e-mentors and mentors over the past decade to women entrepreneurs in Afghanistan and Rwanda. Thank you for your service, and it was great to see all my friends! Plus, many stepped forward to get more involved in our efforts.
Moving into Our Next Decade of Global Impact
Student applications are live. More aspiring entrepreneurial leaders from Kigali and Kabul want to join the PEACE THROUGH BUSINESS® circle of women, made up of students, volunteers, mentors, sponsors, and alumnae. In our first decade, almost 600 PEACE THROUGH BUSINESS® graduates have employed more than 13,000 men and women in their home countries. They have bettered themselves, their families, their countries, and ultimately the world with YOUR help.
You can give now to educate and empower one woman. One of our textbooks costs $150. Donate Now
Best wishes,
Dr. Terry Neese