The Institute for Economic Empowerment of Women.

Manizha Wafeq
July 14th, 2009 Posted by admin

Manizha, a 23 year old businesswoman from Kabul, Afghanistan, is well versed in the philosophies of Peace through Business, having been involved with it since its inception in 2007. But this time around she plans to put her time towards her newest project, a confectionary shop.

Originally, Manizha sought out with the dream to start he own business consultancy. After educating herself in the likes of marketing, commercial law, and managerial behavior, Manizha started Look Business Consultancy.

It was during this period, along with her stint working with several foreign government agencies, that she realized how hard it was for a woman to succeed in the workplace.

“Working outside is not an easy job for an Afghan girl in Afghan society because a working lady, especially at this moment with international organizations, is not considered a good woman.”

Despite this, Manizha has continued to stay focused and has not lost sight of what’s important.

Currently, she is working on starting a confectionary shop called the Sweet Castle. It has always been her dream to run one, but limitations on her time have constrained her from doing so.

But recently she has been presented with an opportunity to move on the Sweet Castle idea and she is taking it. She will use her time in the United States to sharpen and hone her business plan accordingly.

Manizha has also aided in the opening of her father’s private health clinic and her elder sister’s all female market.

Even though Manizha has already been to the United States with the Peace through Business program, she still feels that this trip will be more beneficial than ever.

“These last two years of experience have helped me grow my self-confidence and have empowered me to start my business in terms of getting the know-how and practical experience. And I think this year will again be enriching.”

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